Marketing Analytics & Data Storytelling

Turning Data into Decisions That Drive Growth

Modern marketing is driven by data — but insight only matters when it leads to action. This live, online-based course equips marketers with the skills to interpret performance data, uncover meaningful insights, and communicate them clearly through data storytelling.

Participants learn how to move beyond dashboards and metrics to make smarter decisions, optimize campaigns, and confidently justify marketing investments to stakeholders.

Course Details

Starting March 2026

2 Sessions per week

Where Live Online 4 Sessions

Fee

When Monday and Saturday 6-8 PM

Seats Small Group - 10 Seats Only

Submit your request now and our team will contact you as soon as the course is available!

Elie Eid

Elie Eid is a senior digital leader with over 15 years of experience driving large-scale digital marketing operations across global markets. He Led Apple’s worldwide digital marketing operations, coordinating teams across 9 global offices to deliver high-impact product launch campaigns under extremely tight timelines. He oversaw multi-channel digital asset production across PPC, social, web, and performance platforms — ensuring operational excellence at enterprise scale.

Beyond delivery, Elie built systems.
He implemented Agile, Scrum, and Kanban frameworks that increased operational efficiency by 25%, introduced automation processes that significantly reduced manual workload, and developed risk-monitoring systems that decreased errors and issues by 95%.

Under his leadership:
Revenue increased fourfold without increasing operational costs
Global cross-functional teams were built and scaled across Japan, India, Turkey, and the CEE region

His teaching approach blends operational rigor with strategic thinking. Participants can expect practical frameworks, real enterprise case studies, and actionable systems that drive efficiency, performance, and growth.

Elie focuses on one core outcome:
Helping marketers and digital leaders use AI, automation, and process discipline to produce better results — faster.

WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS WHAT THIS COURSE COVERS

Building a strong analytics foundation.
Participants explore key metrics, data sources, and how analytics supports marketing strategy.

Learning what works — and why.
This session focuses on campaign analysis, A/B testing, and extracting actionable insights.

Communicating insights with clarity.
Participants learn how to structure insights, design clear visuals, and tell persuasive data stories.

Turning insight into impact.
The final session covers ROI measurement, executive reporting, and influencing decisions through evidence.

Participants turn real marketing data into a clear, decision-ready performance story. Across the sessions, they select meaningful metrics, interpret trends, and build a concise narrative tailored to stakeholders. The project strengthens participants’ ability to influence decisions through data storytelling.

Who's This For

Marketing Managers & Team Leads
Professionals responsible for performance, reporting, and decision-making.

Growth & Performance Marketers
Marketers focused on experimentation, optimization, and results.

Agency Professionals & Consultants
Those presenting performance insights to clients and stakeholders.

Marketing Analysts & Career Switchers
Anyone looking to strengthen their analytics and insight communication skills.

By the end of the seminar, you will

Understand key metrics across channels and how they connect to business objectives.
Learn how to identify patterns, trends, and signals that actually matter.
Analyze paid, owned, and earned media performance to improve results.
Design, analyze, and learn from experiments to inform smarter decisions.
Turn analysis into compelling narratives that influence decisions.
Connect marketing activity to outcomes such as growth, efficiency, and revenue.

Registration Includes

Live interactive sessions led by industry experts

Ask questions, collaborate, network and engage with others

Lifetime access to a community of wise learners and professionals

Certificate of completion

Lifetime access to recorded sessions & course resources

Frequently Asked Questions

Do I need advanced analytics skills?

No. The course focuses on practical interpretation and application.

Will this course teach specific tools?

Tools may be referenced, but the focus is on concepts and transferable skills.

Is this relevant for non-paid media roles?

Yes. The principles apply across content, brand, and performance marketing.

Will sessions be recorded?

Yes. All sessions and materials will be shared.

Can’t find the course you’re looking for?

Tell us what you want to learn — we’ll notify you when it’s live.

Ready to level up with this course?

Submit your request now and our team will contact you as soon as the course is available!